Emirati Brothers Pioneer New Way of Travel – Gulf News
“Social travel is all about connecting with people and experiencing places through the locals.” – The National
Peeta Planet: A Whole New Way to Travel – Wired
Emirati brothers Al Awadhi: ‘We’re living the ultimate reality TV travel show’ – Article at Friday Magazine
Going Places: Emirati Brothers Take MENA Broadcast to New Level With Social Travel Series – Broadcast Pro Middle East
In the beginning there was a shawarma. And then people, mostly from Twitter and Facebook, thought it was good. The shwarma became a restaurant called Wild Peeta. And then the guys behind the restaurant thought it was better. So they made a TV show, with the help of people, mostly from Twitter and Facebook — and Instagram, and Google+, YouTube and Ogle.
Two Young Emiratis’ Social Traveling Takes Internet by Storm – Emirates 24/7
The New Breed – Emirates In-Flight Magazine