Peeta Planet and UTURN Entertainment Announce Strategic Content Partnership Targeting Young Saudi Arabian Youtube Consumers

Partnership provides new and exclusive Peeta Planet™ episodes to UTURN Entertainment for distribution and promotion

DUBAI, UAE and JEDDAH, Kingdom of Saudi Arabia– July 15th 2014: Qabeela New Media™ and UTURN Entertainment today announced that they have forged a strategic partnership, centred around the exclusive release and distribution of Peeta Planet web content catering to an Arabic-Speaking audience. This partnership will be the first Emirati partnership for the Saudi owned and managed UTURN Entertainment.

In a series of twelve minisodes, Peeta Planet™ hosts Mohamed and Peyman Al Awadhi connect with individuals around the world over one of the most universally shared simple pleasures: a cup of coffee. Coffee plays a vital role in people’s daily lives, and exploring the world through its coffee traditions and cafés provides the hosts and viewers alike with a creative approach and unique insight into foreign cultures.

With over 50 million television viewers across the Middle East and North Africa, the award-winning Peeta Planet is the region’s first and most-viewed hybrid TV-web (or “social TV”) travel show.

Peeta Planet, Qabeela New Media and UTURN Entertainment are united in their commitment to build a high-quality entertainment industry in the GCC , and in their shared interest in producing alternative media content by Arabs for Arabs.

Peeta Planet is an award-winning, groundbreaking, hybrid TV-web (“social TV”) travel show. that does things a bit differently. This involves avoiding tourist attractions and guidebooks, opting instead for a more authentic experience, exploring and encouraging social travel and discovering the cities through the lens and know-how of the locals. Peeta Planet is produced and hosted by kandourah-clad Emirati brothers Mohamed and Peyman Parham Al Awadhi, and directed by the half a million strong “Peeta Pilots”, steering the show on social media from around the globe. Peeta Planet is broadcasted by Dubai One TV, and produced in partnership with the InterContinental Hotels & Resorts Group, and Google.

Qabeela New Media is a UAE-based production company founded by Emirati brothers Mohamed and Peyman Parham Al Awadhi. Peeta Planet is their first television production.


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